What "Clean" Actually Means in an Electrolyte Powder
"Clean" is one of the most overused words in supplements, and it doesn't have a single legal definition. Rather than use it as a vague marketing claim, here's what we mean by it and what's actually in HYDRATE!, so you can judge for yourself.
What we mean by "clean"
For us, "clean" means three concrete things: every ingredient and amount is disclosed on the Supplement Facts panel (no hidden "proprietary blend"), the electrolytes come from well-characterized citrate-based sources rather than a generic mineral filler, and there's no added sugar. It's a statement about transparency and formulation choices, not a certification.
What it doesn't mean
"Clean" does not mean "contains no artificial ingredients." HYDRATE! is sweetened with sucralose, an artificial sweetener, and contains a blend of natural and artificial flavors — we disclose this clearly rather than implying otherwise. It also isn't a medical or regulatory term; the FDA doesn't define "clean" for supplements, so it's on us to be specific about what's actually in the product rather than let the word do the work.
Why it matters
When a label lists ingredients with exact amounts and daily values, you can compare products on facts rather than marketing language. That's especially useful for anyone tracking sugar, carbs, sodium intake, or checking for a specific ingredient they want to avoid.
How this relates to HYDRATE!
Every HYDRATE!™ serving lists: Polydextrose, Citric Acid, Natural & Artificial Flavors, Sucralose, Calcium Silicate, and a natural colorant (beet juice powder or beta carotene depending on flavor) — alongside the electrolyte and B-vitamin amounts on the Supplement Facts panel. Nothing is hidden behind a blend name.